The Most Popular Beaches in Zanzibar
A Guide to Island Paradise
With its crystal-clear turquoise waters, white powdery sand, and swaying palm trees, Zanzibar is synonymous with tropical perfection. Located off the coast of Tanzania in the Indian Ocean, Zanzibar is not just one island but an archipelago. The main island, Unguja, is home to most of Zanzibar’s tourism, and it boasts some of the most spectacular beaches in East Africa — some calm and serene, others lively and vibrant.
Whether you’re looking to snorkel among coral reefs, sip cocktails at sunset, or simply soak in the sun in total peace, Zanzibar’s beaches offer a setting for every type of traveler.
Here’s an extended guide to the most popular and beloved beaches across the island.
1. Nungwi Beach – Northern Coast
Why It’s Popular:
Nungwi is arguably the most famous beach in Zanzibar — and for good reason. Located at the northern tip of the island, it offers powdery white sands and some of the clearest, bluest water in the Indian Ocean.
What to Expect:
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Tide-independent swimming – unlike many east coast beaches
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Vibrant nightlife with beach bars and restaurants
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Sunset cruises aboard traditional dhow boats
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Water sports: jet skiing, kayaking, parasailing
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Easy access to diving and snorkeling excursions
Best For:
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Active travelers
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Social atmosphere
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Romantic sunsets
2. Kendwa Beach – Just South of Nungwi
Why It’s Popular:
Kendwa is quieter than Nungwi but still offers excellent swimming and beach lounging. Its wide beach doesn’t suffer from strong tidal changes, making it ideal for swimming all day.
What to Expect:
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Beautiful views and vibrant sunsets
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Upscale beach resorts and laid-back hostels
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Full moon parties (hosted monthly, drawing both locals and tourists)
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Crystal-clear waters for swimming and paddleboarding
Best For:
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Couples and honeymooners
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Backpackers and beach party lovers
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People seeking calm, swimmable waters
3. Paje Beach – Southeastern Coast
Why It’s Popular:
Paje has emerged as the kite-surfing capital of East Africa. With its constant breeze and shallow lagoon, it’s a paradise for thrill-seekers and beach lovers alike.
What to Expect:
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Young, international crowd
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Kite-surfing schools and gear rentals
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Beach bars with chilled-out vibes
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Local seafood restaurants and yoga spots
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Close access to Jozani Forest and The Rock Restaurant
Best For:
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Adventure sports
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Solo travelers and digital nomads
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Laid-back beach vibes
4. Jambiani Beach – Southeast Coast
Why It’s Popular:
Just south of Paje, Jambiani is a peaceful, charming beach with local Swahili fishing village culture. It’s great for people looking to unwind and experience authentic island life.
What to Expect:
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Beautiful sunrises
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Walking tours through local villages
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Seaweed farming views and cultural insights
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Fewer crowds, more space
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Affordable guesthouses and eco-lodges
Best For:
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Peaceful getaways
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Cultural immersion
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Couples and nature lovers
5. Matemwe Beach – Northeastern Coast
Why It’s Popular:
Matemwe is known for its long, quiet stretches of beach and its proximity to the famous Mnemba Atoll, a protected marine reserve ideal for snorkeling and diving.
What to Expect:
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Laid-back luxury resorts and boutique lodges
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Day trips to Mnemba Island (snorkeling and diving)
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Beautiful, uncrowded beaches
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Stunning coral reefs nearby
Best For:
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Divers and snorkelers
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Upscale, private retreats
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Honeymooners seeking tranquility
6. Michamvi Beach – East Coast
Why It’s Popular:
Located on a quiet peninsula between Chwaka Bay and the open ocean, Michamvi offers seclusion, breathtaking sunsets, and access to some of Zanzibar’s most iconic dining.
What to Expect:
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Close to The Rock Restaurant (world-famous, set on a rock in the ocean)
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Sunset views at Kae Funk Beach Bar
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Calm and shallow waters for safe swimming
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Hidden, off-the-beaten-path resorts
Best For:
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Sunset lovers
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Couples and quiet getaways
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People seeking a mix of dining and solitude
7. Kiwengwa Beach – East Coast
Why It’s Popular:
Kiwengwa has long, beautiful beaches and hosts a number of large all-inclusive resorts, making it ideal for families and travelers who want everything in one place.
What to Expect:
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Calm waters and white sand beaches
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Great for long walks and beach games
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Family-friendly atmosphere
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Popular with Italian and European tourists
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Resorts offering entertainment, pools, and kids’ clubs
Best For:
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Families
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Resort-based vacations
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Those seeking convenience
8. Bwejuu Beach – Southeast Coast
Why It’s Popular:
Often mentioned as one of the most peaceful and beautiful beaches in Zanzibar, Bwejuu is perfect for travelers who want to relax with a book and ocean breeze.
What to Expect:
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Quiet, uncrowded beach
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Excellent tide-pool exploration
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Upscale and eco-lodge accommodations
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Access to reef walks and nature excursions
Best For:
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Relaxation and wellness retreats
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Older travelers or couples
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Romantic escapes
9. Pongwe Beach – East Coast
Why It’s Popular:
This hidden gem is a small, crescent-shaped beach with turquoise waters and private resorts, making it ideal for honeymooners or those seeking exclusivity.
What to Expect:
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Quiet, protected lagoon
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Fewer tourists
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Private resorts with infinity pools
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Kayaking and paddleboarding
Best For:
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Honeymoons
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Intimate getaways
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Luxury on a smaller scale
Bonus: Secret Sandbanks
While not technically beaches, Zanzibar’s offshore sandbanks (like Nakupenda Sandbank) are must-visit spots. These temporary islands of sand appear during low tide and are popular for:
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Snorkeling
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Seafood picnics
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Photoshoots
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Island hopping tours
Best Time to Visit Zanzibar’s Beaches
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Dry Season (June – October): Cool and dry, best for all-around beach experiences
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Hot Season (December – February): Great for diving and snorkeling
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Green Season (April – May): Rains, many hotels close or make renovations
Conclusion
Zanzibar’s beaches aren’t just beautiful — they’re diverse, offering something for every traveler. Whether you crave adventure, culture, romance, or pure relaxation, you’ll find your slice of paradise on one of these sun-kissed shores.
From the bustling energy of Nungwi to the peaceful retreat of Bwejuu, from kite-surfing in Paje to diving in Matemwe, Zanzibar is a world-class beach destination with the heart and soul of Africa.